It's in the Words

              The rhetoric of communication, according to Professor Deirdre McCloskey has everything to do with human relations.  All science can be pointed back to the communication factors necessary for all of the s fields of science to thrive.  Without storytelling, there would be no scientific theories, and no advertisement would ever convince consumers to buy the product.  Our economy, our relationships thrive off of the persuasion necessary to effectively communicate with others.
              This idea that persuasion is the basis for communication and that communication is the basis for our society is profound-- semi-identifiable, but nonetheless, profound.  Figuring out how words work in our individual relationships is a huge part of how we communicate with others.  This fixation on words becomes our style of how we speak and relate to others.  Entrepreneurs implement words every day, and their knack of persuasiveness is commonly referred to as sweet talking.  Most people can be sweet talked into anything, as long as it comes out positively for both sides  -- the sweet talker and the sweet talkee.
                With this importance of persuasiveness and development of human relations, communication is a rapidly growing field of study.  There is always something new to learn, and there is always something new to contribute.  In the Digital Age, media convergence transforms the way we can approach the particulars of communication.  As media platforms join with each other to create new mediums of communication, the process of finding and maintaining relationships, whether personal or business-based, becomes more complicated than ever before.
                Sweet talking, as a part of communication, is in itself bullshit.  Society tricks people and convinces people of what they should and shouldn't value, whether its in the consumer world, or among interpersonal relationships.  Technology, at times, makes discerning sweet talking from sincerity difficult.  Keeping a computer screen, or a keyboard between us and the people we interact with adds another dimension to the field of communication.  As the main components of the Millennial generation, we are challenged to find ways to incorporate the increasingly complex technological future into our means of effective communication.  This must be achieved in how, when, and why we choose our words.
               No matter how technology unfolds in the future, the power of words will be eternally important to the forward functioning of society.